Privacy Policy

Last Updated: June, 2025

Introduction

FarmToPlot.com (“FarmToPlot“, “we“, or “us“) is committed to protecting the privacy of our users. This Privacy Policy describes the types of personal information we collect from users of the FarmToPlot website (the “Site“), how we use and share that information, and the measures we take to protect it. It also outlines your rights regarding your personal data and how you can contact us with questions or concerns.

By using our Site, you agree to the collection and use of your information in accordance with this Privacy Policy. If you do not agree with the practices described here, please do not use FarmToPlot. We may update this Policy from time to time, and any changes will be posted on this page with an updated effective date.

Information We Collect

We collect various types of information from and about users of FarmToPlot, including both personal data and non-personal data. This includes:

Personal Information You Provide

When you interact with our Site or communicate with us, you may voluntarily provide certain personal information, such as:

  • Contact details: Your name, email address, phone number, and any other contact information you provide (for example, when you fill out an inquiry form or subscribe to updates).

  • Inquiry information: Details you provide when requesting information about a property or contacting us for support, such as the content of your messages or requirements (e.g., preferred location or budget for a property).

  • Preferences: Any preferences or settings you indicate while using the Site (for example, saving favorite properties or setting search filters). Even without a user account, these preferences may be stored via cookies or similar technologies on your device.

  • Other voluntary information: Any other information you choose to give us when interacting with our services, such as responses to surveys or feedback forms.

Information Collected Automatically

When you use FarmToPlot, we automatically collect certain information about your visit and device. This data helps us understand how our Site is being used and improve our services. Such information may include:

  • Usage details: Information about how you navigate and use the Site, such as the pages or property listings you view, the links you click, the time and date of your visits, and the referring webpage or search query that led you to our Site.

  • Device and technical information: Your IP address, browser type, device type (e.g., mobile or desktop), operating system, device identifiers or advertising IDs, and screen resolution. We may also collect information about your internet service provider or mobile network.

  • Location data: We may derive your approximate location from your IP address (such as city or region). In some cases, we might request or use precise location information (for example, if you use a “near me” feature), but we will only collect precise geolocation with your explicit permission.

  • Cookies and similar tracking: We use cookies, pixels, and other tracking technologies to collect data about your interaction with our Site (see Cookies and Tracking Technologies below for more details). These technologies allow us to remember your preferences, keep track of your browsing session, and gather analytics information.

Note: We do not currently require users to create an account or profile to use FarmToPlot. You can access our services without registration. As a result, we do not collect any account usernames, passwords, or profile information at this time. If in the future we introduce user accounts, we will update this Privacy Policy to explain any additional information collected (such as account credentials or saved profile data).

How We Use Your Information

We use the personal and non-personal information collected from you for various purposes related to our business and improving your experience. The primary purposes for which FarmToPlot collects and processes your data include:

  • Providing and improving our services: We use your information to operate the Site and provide you with the services you request. For example, we use data to display property listings, respond to your inquiries, and ensure the Site functions properly. We also analyze usage information (including through analytics tools) to understand how our services are used and to make improvements and enhancements.

  • Personalization: Information such as your location, browsing history, and preferences helps us personalize your experience. We may show you tailored property recommendations, content, or search results that are more relevant to your interests or location.

  • Communications and customer support: We use your contact information (email address, phone number) to communicate with you. This includes sending you information you have requested about properties, responding to support inquiries, and sending notifications or updates related to our services. If you provide your phone number or contact us via services like WhatsApp, we may use that to communicate with you as well (for example, to provide property details or updates via WhatsApp messages).

  • Marketing and promotional messages: Where permitted, we use your contact details to send you newsletters, offers, and promotions about our products and services, or about third-party real estate offerings that may be of interest. By using our Site, you are deemed to consent to receive such marketing communications (for example, property newsletters or promotional emails). You can opt out of these communications at any time (see the Communications and Marketing section below for opt-out instructions).

  • Analytics and advertising: We analyze data about our users’ visits and activities to understand trends and statistics. This helps us run our business, for example by tracking the effectiveness of marketing campaigns or understanding user demographics. We also use data for advertising purposes – for instance, to show you relevant ads on our Site or on other platforms (via retargeting). Our use of third-party analytics and advertising services (like Google and Meta platforms) is described in the next sections.

  • Safety and security: We may use information to protect the security and integrity of our Site and users. For example, we might use data to detect and prevent fraud, abuse, or other malicious activities. IP addresses or other identifiers may be used to block malicious actors and keep FarmToPlot safe.

  • Legal compliance: We process and may disclose your data as necessary to comply with applicable laws, regulations, legal processes, or government requests. For example, we may retain and use certain data to meet record-keeping obligations, resolve disputes, enforce our Terms of Use, or respond to law enforcement inquiries.

  • Connecting you with property providers: If you express interest in a particular property listing (for example, by submitting a request for more information or clicking on a “Contact Seller/Agent” option), we will use the information you provided to facilitate that request. This may include sharing your contact details and inquiry with the relevant property owner, broker, or developer so they can respond to you (see Information Sharing below).

Information Sharing and Disclosure

We value your privacy and handle your personal information with care. We do not sell or rent your personal information to third parties for their own marketing use. However, we may share or disclose information in the following circumstances, to run our business and serve you, always in accordance with this Policy and applicable law:

  • Service providers and vendors: We share data with trusted third-party service providers who perform functions on our behalf. This includes, for example, website hosting companies, analytics providers, marketing and advertising partners, email/SMS delivery services, customer support tools, and other technical partners. These parties are given access only to the information necessary to perform their specific services for us, and they are contractually obligated to protect it and use it only for those purposes.

  • Property sellers and real estate partners: If you request information about a specific property or express interest in a listing on our Site, we may share your contact details and inquiry information with the relevant property owner, developer, broker, or listing agent. We do this to facilitate the connection you have requested (for example, so the seller or agent can contact you to provide more details or schedule a site visit). These third parties are independent controllers of the information you provide to them, and their use of your data will be governed by their own privacy policies. We recommend you review the privacy practices of any such party who contacts you.

  • Business transfers: If FarmToPlot or its assets are involved in a merger, acquisition, restructuring, or sale (or in the unlikely event of bankruptcy or insolvency), user information may be transferred to or accessed by the parties involved as part of that transaction. In such cases, we will ensure that your personal data remains protected and that any acquiring entity continues to honor the commitments made in this Privacy Policy (or provides you notice and obtains your consent if required by law for any changes).

  • Legal compliance and protection: We may disclose personal information if required to do so by law or in the good-faith belief that such action is necessary. This includes situations like responding to court orders, subpoenas, or lawful requests by government authorities. We may also share information when we believe it is appropriate to enforce our Terms of Use or other agreements, to investigate or protect against illegal activities or suspected fraud, to protect the safety, rights, or property of FarmToPlot, our users, or others, or as evidence in litigation in which we are involved.

  • With your consent: In cases where we want to share your information for purposes not covered by this Privacy Policy, we will seek your consent. For instance, if we ever plan to post user testimonials with personal details, or share data with a partner for their own marketing, we would only do so if we have obtained your explicit consent.

International data transfers: FarmToPlot is based in India, but the third-party services we use (described in this Policy) and our own technical infrastructure might be located in other countries. When we transfer or store your personal data outside of India, we will ensure that adequate safeguards are in place as required by applicable law. We will protect your information in accordance with this Privacy Policy wherever it is processed. By using our Site, you understand that your information may be transferred to servers or facilities in other jurisdictions (such as the United States or European Economic Area), which might have different data protection laws than India. In all such cases, we take steps to ensure your data is given equivalent protection as in India, through contractual clauses or other legally recognized measures.

Advertising and Tracking

We may display advertisements on FarmToPlot.com to promote our services or third-party offerings. To deliver these ads and measure their effectiveness, we use cookies, pixels, and other tracking technologies as described earlier in this Policy.

These advertisements may be:

  • Promotional messages from FarmToPlot, tailored based on your browsing behavior or property preferences.

  • Retargeted ads served via platforms such as Google Ads or Meta Ads, based on your interaction with our website.

  • Sponsored content or banner placements where we highlight third-party listings or real estate-related services.

We partner with advertising networks and analytics providers (e.g., Google, Meta) that may collect or receive information from our website and other websites to provide ads based on your interests. These platforms may use cookies, device identifiers, and browsing data to build a profile of your preferences.

We do not allow advertisers direct access to your personally identifiable information unless you explicitly engage with a specific offer (e.g., by submitting a form or clicking on a sponsored property link). Any such interaction will be clearly labeled, and your information will be shared only as necessary to fulfill your request.

You can manage your ad preferences or opt out of certain ad targeting by visiting:

By continuing to use our website, you consent to the use of cookies and tracking for advertising purposes as described above. Read more about ads transparency at FarmToPlot here.

Cookies and Tracking Technologies

Like most websites, FarmToPlot uses cookies and similar tracking technologies to provide and improve our services. Here we explain how these technologies work and your choices regarding them.

What are cookies? Cookies are small text files that a website places on your computer or mobile device when you visit. They are widely used to make websites work more efficiently, as well as to provide information to the site owners. Cookies can be “session” cookies (which last only while your browser is open and are deleted once you close it) or “persistent” cookies (which remain on your device for a set period or until you delete them).

How we use cookies: We use cookies for several purposes, including:

  • Essential functionality: Some cookies are necessary for our Site to function properly. For example, they may help load pages faster or enable you to navigate and use key features.

  • Remembering preferences: Cookies allow us to remember information about your visit, such as your preferred location or search filters, so that you don’t have to re-enter these each time. They can also help us remember whether you’ve seen certain messages (like cookie consent banners) so we don’t show them repeatedly.

  • Analytics: We use cookies to collect information about how visitors use our Site. This helps us analyze traffic patterns and user behavior, so we can improve the user experience. For instance, we might use cookies to count how many people visit a page or what properties are most viewed. (We often use third-party analytics cookies, like those from Google Analytics, for this purpose – see Third-Party Services below.)

  • Advertising and marketing: Cookies (including third-party cookies from advertising partners) help us deliver relevant advertisements to you. For example, a cookie might record that you visited a property page, which could allow us to show you an ad for similar properties on a partner site later. Cookies also help limit the number of times you see the same ad and measure the effectiveness of ad campaigns.

Other tracking technologies: In addition to cookies, we and our partners may use technologies like web beacons (also known as pixel tags or clear GIFs) and browser local storage.

  • A web beacon is a tiny transparent image or script embedded on a webpage or in an email. It helps us determine whether you’ve viewed content. For example, if we send you a newsletter email, it might contain a beacon that tells us if you opened the email.

  • Local storage and similar technologies can store data in your browser memory, helping us keep you logged in (if we had accounts) or remember certain settings between sessions.

Your choices for cookies: You have the right to decide whether to accept or reject cookies:

  • Browser settings: Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. You can also delete cookies that have already been set. Please be aware that disabling certain cookies may affect the functionality of our Site. For example, if you block all cookies, some features (like remembering your preferences or staying logged in if accounts are introduced) may not work properly.

  • Third-party opt-outs: For cookies used for analytics and advertising, you can also opt out directly with some providers. For instance, as noted above, Google provides an opt-out browser add-on for Google Analytics and allows you to adjust ad personalization through Google Ads settings. Similarly, Facebook/Meta allows users to adjust their ad targeting preferences in their account settings. You can also visit industry opt-out sites like the Network Advertising Initiative (NAI) opt-out page or the Digital Advertising Alliance (DAA) opt-out page to opt out of many advertising cookies from participating companies.

  • Do Not Track: Some browsers offer a “Do Not Track” (DNT) feature that lets you signal to websites that you do not want to be tracked. Currently, our Site does not respond to DNT signals, because there is not yet a consistent industry standard for compliance. We will update this practice if a uniform standard is adopted in the future.

By continuing to use our Site without disabling cookies via your browser or opting out via the mechanisms described above, you consent to our use of cookies and similar technologies as described in this Policy.

Third-Party Services and Analytics

FarmToPlot uses several third-party services to enhance our platform’s functionality, analyze traffic, and help us with advertising and communications. These partners may use cookies or similar technologies to collect information about your use of our Site over time. We strive to work with reputable companies that have strong privacy practices. Key third-party services we use include:

  • Google Analytics: We use Google Analytics, a web analytics service provided by Google, to understand how visitors use our Site. Google Analytics uses cookies and similar identifiers to collect information such as your IP address, browser type, pages visited, and time spent on pages. This data is transmitted to Google and aggregated to help us analyze website traffic and usage patterns. We do not receive personally identifying information through Google Analytics – only aggregated reports. Google may also use the data collected from our site for its own purposes in accordance with its own Privacy Policy. If you wish, you can opt out of Google Analytics data collection by installing the Google Analytics Opt-out Browser Add-on or by adjusting your Google Ads settings to control personalized ads.

  • Google Ads (Advertising and Remarketing): We participate in Google Ads (formerly AdWords) programs to display advertisements for FarmToPlot on other websites and to measure the performance of our ads. Our Site may implement Google Ads conversion tracking and remarketing tags. This means that Google may place cookies (such as the Google advertising cookie) on your browser when you visit FarmToPlot, so that you may see ads for FarmToPlot on other sites you visit. These cookies and identifiers help Google show ads based on your past visits to our Site and report to us about ad performance. Any data collected is used in accordance with Google’s privacy policies. You can control how Google shows you ads (or opt out of personalized ads) by visiting Google’s Ads Settings and adjusting your preferences.

  • Meta Pixel (Facebook/Instagram Ads): We use the Meta Pixel (also known as the Facebook Pixel), a tool provided by Meta Platforms, to assist with advertising on Facebook and Instagram. The Meta Pixel is embedded on our Site and it sends information to Meta about your activity on FarmToPlot (for example, that you visited certain property pages). This allows us to show you relevant ads on Facebook/Instagram and measure the effectiveness of those ads. Meta may connect this data with your account if you have one on their platforms, or otherwise use it for advertising analytics. We do not receive personal information like your Facebook account details, but we can create anonymous audiences for ad targeting. Data collected via the Meta Pixel is subject to Facebook/Meta’s privacy policies. You can manage your ad preferences on Facebook and Instagram to control the ads you see, including opting out of certain targeted ads (for example, through your Facebook account’s Ad Preferences settings).

  • WhatsApp Communication Tools: We use WhatsApp Business solutions (part of Meta) to communicate with users who choose to contact us or receive updates via WhatsApp. If you engage with FarmToPlot through WhatsApp (for example, by clicking a WhatsApp chat link on our Site or subscribing to WhatsApp notifications), we will collect information such as your WhatsApp phone number and any information you send in messages. We may use this information to respond to inquiries, send property information, or provide customer support via WhatsApp. Please note that when you use WhatsApp, your interactions are also governed by WhatsApp’s Privacy Policy, and WhatsApp may independently collect data about your communications. We will only send you WhatsApp messages if you have initiated contact or agreed to receive such updates. You may opt out of WhatsApp communications at any time by notifying us or following the opt-out instructions in our messages.

  • Google Tag Manager: FarmToPlot uses Google Tag Manager to manage the various analytics and marketing scripts on our Site. Google Tag Manager is a tool that deploys other code and tags (such as the Google Analytics and Meta Pixel scripts) efficiently. The Tag Manager itself does not collect personal information about users. It may record aggregated data (such as how often tags are triggered), but it does not track individual user behavior or profile you. It’s essentially used for technical convenience to update and control our other integrated tools.

External Links: Our Site may contain links to third-party websites or services (for example, links to property developers’ sites, partner websites, or advertisements). If you follow a link to any external site, please note that those third-party sites have their own privacy policies and practices, which are not controlled by FarmToPlot. We are not responsible for the content or privacy practices of websites that are not operated by us. We encourage you to review the privacy policies of any third-party sites you visit.

Communications and Marketing

By using FarmToPlot or providing us with your contact information, you consent to receive communications from us, including newsletters, property updates, and promotional messages. We may communicate with you via email, WhatsApp, SMS, or other channels to which you have implicitly or explicitly opted in. For example, if you submit an inquiry or provide your email on our Site, we may add you to our newsletter list. If you provide your phone number to request details about a property, you may receive follow-up communications on that number (including WhatsApp messages or calls) about real estate opportunities.

Opt-Out Options: If you do not wish to continue receiving marketing or promotional communications, you can opt out at any time. For emails, you can click the “Unsubscribe” link provided in any marketing email we send. For WhatsApp or SMS, you can follow the instructions in the message (such as replying with an opt-out keyword like “STOP”) or contact us directly to request removal from our contact list. Once we process your opt-out request, we will cease using your information for promotional communications. Please note that even if you opt out of marketing messages, we may still send you transactional or service-related communications when necessary (for instance, responding to a specific inquiry you made or sending important information about our services).

We do not share your contact information with third-party businesses for their own direct marketing without your consent. Any newsletters or promotions you receive will be from FarmToPlot and relate to our services or the real estate offerings on our platform. We aim to limit communications to a reasonable frequency and content that is relevant to our users.

Data Security

We take the security of your personal information seriously and implement a range of technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction. These measures include, for example:

  • Encryption: We use encryption protocols (such as HTTPS/TLS) to secure data transmitted between your browser and our Site. This helps protect your data during transit.

  • Access controls: We limit access to personal data to authorized personnel who need it to perform their work. Our team members and service providers are bound by confidentiality obligations.

  • Firewalls and security monitoring: We employ firewalls, intrusion detection systems, and other security safeguards to protect our systems from potential external attacks. We also monitor our systems for possible vulnerabilities and attacks, and we regularly update our software to apply security patches.

  • Security policies: We have internal policies and practices aimed at maintaining data privacy and security, including regular training for our staff on data protection best practices.

While we strive to protect your information, please note that no website, internet transmission, or storage system can be guaranteed to be 100% secure. We cannot warrant absolute security of your data. However, we will continue to update and enhance our security measures as needed to meet or exceed industry standards and comply with applicable laws. In the unlikely event of a data breach that affects your personal information, we will take appropriate steps to notify you and the relevant authorities as required by law.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, as outlined in this Policy, and as required or permitted by law. In practice, this means:

  • We keep your information for as long as you continue to use our services or have an ongoing relationship with us. For example, if you are receiving our emails or have an active inquiry about a property, we will retain the necessary contact details to serve those purposes.

  • If you opt out of communications or withdraw your consent for certain uses, we will cease using your information for those purposes going forward. However, we may retain limited information about your opt-out request to ensure we honor it in the future.

  • Even if you are not actively using our services, we may retain certain data for a period of time after your last interaction with us. This is to comply with legal obligations (for example, maintaining records for financial, tax, or regulatory requirements), to resolve disputes, or to enforce our agreements. We will either securely delete, anonymize, or isolate any personal data that is no longer needed for these purposes.

  • Usage data and analytics information may be retained in aggregate form (without direct identifiers) for longer periods to help us understand long-term usage trends and improve our Site, but this data will not be linked back to individual identities once the retention period for personal data has expired.

When personal information is no longer required for the purposes for which it was collected, we will securely dispose of it or anonymize it so that you can no longer be identified.

Your Rights and Choices

We believe in being transparent and giving users control over their personal data. Depending on the applicable laws (including Indian data protection laws), you have certain rights regarding your personal information held by us. These rights may include:

  • Right to access: You can request details of the personal information we hold about you and obtain a copy of it.

  • Right to correction: If any of your information is inaccurate or outdated, you have the right to ask us to correct or update it.

  • Right to deletion: You can request that we delete your personal data. If you believe we no longer need your information or you withdraw your consent (where applicable), you may ask us to erase your data. We will honor such requests to the extent required by law, but please note we might retain certain information if we have a legal obligation or legitimate business reason to do so (for example, record-keeping or fraud prevention).

  • Right to withdraw consent: Where we rely on your consent to process your personal information (such as for marketing communications), you have the right to withdraw that consent at any time. For example, you can opt out of marketing emails or revoke permission for precise location access, and we will stop the related processing.

  • Right to object or restrict (in certain cases): You may have the right to object to or request restriction of processing of your personal data in certain circumstances. For instance, you can ask that we stop using your data for direct marketing (which we will always honor as noted above).

  • Cookies & ad choices: As described in the Cookies section, you can control or disable cookies via your browser settings. You can also use tools provided by some of our third-party partners to opt out of data collection (such as Google’s opt-out tools or adjusting your ad preferences on social media platforms). See the Cookies and Tracking section above for more details on managing these choices.

To exercise any of these rights or make a privacy-related request, please contact us using the information in the Contact Us section below. We may need to verify your identity (for example, by asking you to provide information to confirm your identity) before fulfilling your request, to ensure that your data is not disclosed to someone else. We will respond to legitimate requests within a reasonable timeframe, in accordance with applicable law (generally within 30 days).

Please note that some rights may not be absolute – they can be subject to exceptions under the law. If we cannot fulfill your request for legal reasons, we will inform you of the reasons (except where we are not allowed to by law). We will, however, provide an explanation and work with you to address any concerns.

If you have any questions or are unsatisfied with our handling of your personal data, you also have the right to lodge a complaint with the relevant data protection authority or regulator in India. We urge you to first contact us so we can try to resolve your concerns directly via our internal grievance process (see below for contact details of our Grievance Officer).

Children’s Privacy

FarmToPlot is not directed to or intended for use by children under the age of 18. We do not knowingly collect personal information from individuals under 18 years of age. If you are under 18, please do not use our Site or provide any personal information to us (for example, your name, address, or contact details).

In the event we become aware that we have collected personal data from a child under 18 without verifiable parental consent, we will take steps to delete that information promptly. If you are a parent or guardian and believe that your child under 18 may have provided personal information to us, please contact us immediately so that we can investigate and address the issue, including deleting the information if appropriate.

Our services and offerings are all intended for adults (such as property owners, buyers, and renters who are of legal age to engage in real estate transactions). We encourage parents and guardians to supervise the online activities of their children and consider use of parental control tools where appropriate.

Changes to This Privacy Policy

We may update or revise this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will update the “Last Updated” date at the top of this Policy. If the changes are significant, we may provide a more prominent notice (such as a banner on the Site or an email notification, if appropriate).

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of FarmToPlot after any modifications to this Policy will constitute your acknowledgment of the changes and agreement to be bound by the updated Policy.

Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or your personal data, please do not hesitate to contact us. We have appointed a Grievance Officer to address any issues you may have.

You may also contact us by mail at the following address (please include “Attn: Privacy Officer” in your correspondence):

We will do our best to respond to your inquiries and resolve any concerns. If you contact us with a privacy-related request, our Grievance Officer will review your request and respond within a reasonable time frame (generally within 30 days). We are committed to working with you to fairly resolve any issue related to privacy.